Lifestyle
News

two cities, two rituals

Jun 16, 2025

A can of mysa on a white linen dinner table, surrounded by glasses filled with the sparkling aperitif and chili garnish, during an intimate outdoor evening event.
A can of mysa on a white linen dinner table, surrounded by glasses filled with the sparkling aperitif and chili garnish, during an intimate outdoor evening event.
A can of mysa on a white linen dinner table, surrounded by glasses filled with the sparkling aperitif and chili garnish, during an intimate outdoor evening event.

A weekend with mysa in Paris and Luxembourg

This past weekend, we found ourselves in two very different settings.
Both full. Both alive.
Both centred on something we believe in deeply: creating moments that feel intentional.

Saturday: Paris in motion

On June 14, we made our quiet debut in Paris.

As the sun dipped behind the rooftops, a small group gathered for an intimate dinner hosted by Maison Colombine in collaboration with Arc Paris. The theme was hospitality. But not just as a service: hospitality as a feeling, a movement, a state of care.

The table was set with intention. The food reflected presence. And the people? A radiant mix of creatives, movers, and minds attuned to the inner world: balance, beauty, and the rituals that connect the two.

We were honoured to provide the alcohol-free offering for the night. mysa was served as a quiet companion to conversation. A drink that didn’t interrupt, but invited. Bold, botanical, and grounded. Just like the energy in the room.

Small events like this don’t bring us to the masses. But they bring us closer to people.
They allow us to share the heart of mysa directly. To listen. To observe.
To connect not with an audience, but with individuals: deeply, meaningfully.
And that goes a long way.

It wasn’t loud. It was felt.

Find the recap on our Instagram. Photos by @mimsindulgence and @lynnbrw

Sunday: Luxembourg turns the volume up

The next day, the energy shifted. Different city, different tempo.

In Luxembourg, we returned as sponsor for the second edition of the Club Café event: a day party hosted by Intense Coffee and the team behind Club Café. Think coffee shop meets curated rave: great pastries, speciality drinks, electronic music, and a full house.

We love these kinds of gatherings. They blur the lines between day and night, rest and motion, ritual and rebellion. And they prove that alcohol-free doesn’t mean energy-free!

We saw people dancing with a cake in hand. Swapping espresso for mysa. Moving, laughing, pausing, returning.

It was fully booked. It was full of life.

Why we show up

Whether it’s a dinner in Paris or a rave in a coffee shop, our mission stays the same.
We’re here for the ones who want to feel something different.
Who believe that presence is the new luxury.
And who know that how you drink matters just as much as what you drink.

So thank you to everyone who poured, sipped, danced, and paused with us.
We’re only just getting started.


Tastes like a forest at golden hour. Feels like a ritual worth keeping

Find mysa near you

you may also like

newsletter

©mysa, 2024