why mysa comes in a can

People ask us all the time:
Why a can?

It’s a good question.
It’s also one with a lot of answers.

1. Because it’s honest.
A can doesn’t pretend to be wine.
It doesn’t need corkscrews or decanters.
You open it, and there it is.
A drink with nothing to hide.

2. Because it chills fast.
When you want that crisp hit of bitterness or brightness, you don’t want to wait.
Cans get cold faster and stay cold longer.
mysa was made to be refreshing, not lukewarm.

3. Because it travels.
A picnic in the park. A train ride. After the gym.
You don’t need to finish a whole bottle.
You just need a moment.

4. Because it’s sustainable.
Aluminium is infinitely recyclable.
Lighter. Less waste. Smaller footprint.
It matters. A lot.

5. Because it’s design you can feel
We didn’t want just any can.
We wanted raw aluminium at the top. Unlabeled. Exposed. Cool to the touch.

We remember unboxing our first prototypes and just turning them in our hands for minutes, watching how the light hit the raw metal. It felt honest. Elevated. A little daring. We knew it was right.

It feels premium without screaming for attention. The blank metal has this modern, almost architectural clarity to it. But it also sits beautifully next to old-school textures: a linen tablecloth, a worn wood bench, a chipped ceramic plate.

We wanted that tension. That contrast.
Clean but imperfect.
Minimal but alive.

The label itself is deliberately only on the lower half. Tactile paper. A quiet nod to craft. Leaving room for the aluminium to shine and reflect its environment.

It’s design you notice if you’re paying attention. And that’s exactly who it’s for.

We didn’t land on the can overnight. We argued about it for months.
Glass bottles felt elegant. More like… Luxembourg. But we also wanted to look into the future and on a long enough timeline, there is no space for glass. Make cans cool!

Not by accident. By design.

Tastes like a forest at golden hour. Feels like a ritual worth keeping

Find mysa near you