why mysa comes in a can

People ask us all the time:
Why a can?

It’s a good question.
It’s also one with a lot of answers.

1. Because it’s honest.
A can doesn’t pretend to be wine.
It doesn’t need corkscrews or decanters.
You open it, and there it is.
A drink with nothing to hide.

2. Because it chills fast.
When you want that crisp hit of bitterness or brightness, you don’t want to wait.
Cans get cold faster and stay cold longer.
mysa was made to be refreshing, not lukewarm.

3. Because it travels.
A picnic in the park. A train ride. After the gym.
You don’t need to finish a whole bottle.
You just need a moment.

4. Because it’s sustainable.
Aluminium is infinitely recyclable.
Lighter. Less waste. Smaller footprint.
It matters. A lot.

let's talk numbers.

aluminium is infinitely recyclable. a recycled can takes only 5% of the energy needed to make a new one from scratch. (source: US EPA / The Aluminium Association)

today, aluminium cans contain an average of 73% recycled material. glass bottles? just 23%. (source: Can Manufacturers Institute, 2024)

and the carbon footprint of aluminium can production in the US has dropped more than 40% since the 1990s. (source: The Aluminium Association)

then there's weight. a standard can weighs about 15 grams. a glass bottle? 350 to 500 grams. that difference means fewer trucks, less fuel, lower emissions at every stage of the supply chain.

we didn't choose cans because they were easy. we chose them because the numbers made it impossible not to.

5. Because it’s design you can feel
We didn’t want just any can.
We wanted raw aluminium at the top. Unlabeled. Exposed. Cool to the touch.

We remember unboxing our first prototypes and just turning them in our hands for minutes, watching how the light hit the raw metal. It felt honest. Elevated. A little daring. We knew it was right.

It feels premium without screaming for attention. The blank metal has this modern, almost architectural clarity to it. But it also sits beautifully next to old-school textures: a linen tablecloth, a worn wood bench, a chipped ceramic plate.

We wanted that tension. That contrast.
Clean but imperfect.
Minimal but alive.

The label itself is deliberately only on the lower half. Tactile paper. A quiet nod to craft. Leaving room for the aluminium to shine and reflect its environment.

It’s design you notice if you’re paying attention. And that’s exactly who it’s for.

We didn’t land on the can overnight. We argued about it for months.
Glass bottles felt elegant. More like… Luxembourg. But we also wanted to look into the future and on a long enough timeline, there is no space for glass. Make cans cool!

the bigger picture

the global no/low-alcohol market reached nearly 20 billion dollars in 2023, double what it was in 2019. it's growing at about 7% per year. (source: IWSR Drinks Market Analysis)

that kind of growth demands packaging that can keep up. packaging that travels light, chills fast, recycles cleanly, and looks good enough that you're proud to hold it.

the can does all of that.

Not by accident. By design.

Tastes like a forest at golden hour. Feels like a ritual worth keeping

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