in luxembourg, everyone drinks. what if you don’t?

In Luxembourg, the circles are small.
Your co-worker knows your cousin. Your barista lives down the street from your boss. Nights out blur into reunions. And when you choose not to drink, it’s noticed.

Sometimes it feels like not drinking is more visible than drinking too much.
Like you owe someone an explanation for ordering sparkling water.
Or like the moment you say no to wine, you’re no longer part of the mood.

We’ve felt that too.

A small country with big pressure

Luxembourg is full of tradition. Aperos. Afterworks. Client dinners. Birthday drinks at the same two bars. A beer, two beers during lunch break with your colleagues.
It’s beautiful, and it’s intense.

The social scene leans hard on alcohol. And let’s be honest, so does the social pressure. Say no to a drink, and suddenly you’re asked if you’re sick, driving, or boring.

Why does choosing clarity have to come with a side of suspicion?

The real problem? It’s never just about the drink

It’s about belonging. About wanting to be present, engaged, and part of the energy, without sacrificing how you feel or who you are.

And in a small place like Luxembourg, where your choices travel fast, it can feel safer to just go along.

But going along means staying blurry. It means driving home with one glass too many. It means waking up with a headache and a question mark.

We wanted something different. So we made it.

Enter mysa. A drink that lets you show up, without compromise

mysa doesn’t try to look like alcohol.
It doesn’t try to pretend. It’s not an “alternative.”
It’s a statement in its own right. Bold. Bitter. Sparkling. Crafted with complexity.

When you hold it, people don’t ask why you’re not drinking.
They ask what that is.

And just like that, the conversation changes.

So here’s to:

Saying no without shrinking

Being clear, not just polite

Choosing a drink that speaks your language

And showing up, fully, in a place where everyone is watching

Tastes like a forest at golden hour. Feels like a ritual worth keeping

Find mysa near you