best non-alcoholic drinks in europe: what to try in 2026

best non-alcoholic drinks in europe: what to try in 2026

europe is the largest market for no/low-alcohol beverages in the world, valued at roughly 4.5 billion euros. (source: IWSR) from craft breweries in Belgium to botanical aperitifs in Luxembourg, the quality and variety of alcohol-free options has never been better.

here's what's worth trying right now.

non-alcoholic aperitifs

mysa (Luxembourg)
a sparkling, botanical aperitif made with 12 natural ingredients: mountain pine, chinotto, pomegranate, and chili. bitter, complex, not sweet. 55 calories per 250ml can. no artificial sweeteners, no industrial sugar. all from real fruit juice. available in Luxembourg, Belgium, and France.
ultrasoundliquid.com

Seedlip (UK)
one of the pioneers of the non-alcoholic spirits category. distilled botanicals, zero sugar, zero calories. best used as a base for mixed drinks rather than sipping neat.

Lyre's (Australia / available in EU)
a wide range of non-alcoholic spirits designed to replicate specific categories: Amaretti, Italian Spritz, Dry London Spirit. good for cocktail-making at home.

non-alcoholic beer

Tourtel Twist (France)
widely available across France. flavoured, light, easy drinking. more of a refresher than a craft experience.

Jupiler 0.0% (Belgium)
Belgium's most popular lager, now in a zero-alcohol version. clean, straightforward, available everywhere.

Bitburger Drive (Germany)
Germany leads the world in non-alcoholic beer. Bitburger Drive is crisp and balanced. widely available across the EU.

non-alcoholic wine

Oddbird (Sweden)
dealcoholised wines made from real grapes. their Blanc de Blancs sparkling is one of the better non-alcoholic wines on the market.

Noughty (UK)
organic, vegan, halal-certified dealcoholised sparkling wine. widely available in European online shops.

what to look for when choosing

ingredients. read the label. avoid drinks that rely on artificial sweeteners. in 2023, the WHO recommended against using non-sugar sweeteners for weight control. (source: WHO, May 2023)

complexity. a good non-alcoholic drink should have layers, not just sweetness. bitterness, botanicals, acidity, and a finish that lingers.

intention. the best alcohol-free drinks aren't trying to be alcohol. they stand on their own.

the bigger picture

the no/low market reached nearly 20 billion dollars globally in 2023 and is projected to add another 4 billion by 2028. (source: IWSR) Gen Z is drinking 30% less than previous generations at the same age. 58% of no/low buyers also drink alcohol. this is about choice, not abstinence.

europe is leading this shift. and these are the drinks worth knowing.

frequently asked questions

what is the best non-alcoholic drink in europe?
it depends on the occasion. for a complex, sippable aperitif, mysa offers 12 natural ingredients in a sparkling, bitter format. for beer, Bitburger Drive and Jupiler 0.0% are widely available. for wine, Oddbird and Noughty lead the category.

are non-alcoholic drinks popular in europe?
yes. europe is the largest no/low-alcohol market in the world at roughly 4.5 billion euros. Belgium's Tournee Minerale and France's Defi de Janvier draw hundreds of thousands of participants annually.

are non-alcoholic drinks healthy?
they're typically much lower in calories (mysa has 55 per can vs 150 to 250 for a cocktail). a Brown University meta-analysis of 150,000+ people found that reducing alcohol improves sleep, mood, blood pressure, and liver health.

where can I buy non-alcoholic drinks in Luxembourg?
mysa is available at select retailers, bars, and restaurants across Luxembourg, Belgium, and France. visit ultrasoundliquid.com/find-us for a full list.